THRIVE > MOJOE: A New Chapter
Six months ago, we launched THRIVE. Today, we are excited to introduce you to MOJOE.
As you may have noticed, we changed our name from THRIVE to MOJOE last week, launching our new brand identity. The feedback has been hugely positive, so thank you for all your support so far.
The name reflects the work we're doing: helping professional athletes find their mojo beyond sport, discover their purpose, and take full ownership of their futures - entering chapter two with excitement and energy rather than fear and anxiety. It’s also a play on our co-founder’s name, Joe, who personally experienced this transition after his professional footballing career.
Prior to and since our rebrand, we’ve been hard at work bringing our mission to life. Here’s what we’ve been up to:
Bringing Athletes Together at Our First Media Day
We launched our first-ever media day, bringing together current and former elite athletes to share their journeys, diverse career paths, and aspirations—all with the aim of inspiring the next wave of athletes. We’re so grateful to everyone who contributed to the event, making it a resounding success. Huge shoutout to the fantastic production crew assembled by our creative consultant, Mike Scott,and delivered by the talented Sean Waring, Ben Milner and Martyn Ellis.
Seeking Investors to Fuel Our Growth
We have started an early investment round, and while it’s going well, we still need further funding to meet the demands of our business plan. If you are interested in coming on board as an investor and being part of our journey, please contact Tim Alexander at tim@joinmojoe.com for more details.
Final Stages of Our Platform Development
We’re almost there! Our athlete community platform is in its final stages, and we couldn’t be more excited to share what we’ve been building. We’re gearing up to onboard our first cohort of athletes and clubs in April - stay tuned for more details on this milestone.
*For Mock-up purposes only.
Building Analogue Products That Will Go Digital
We've packaged up some products, which includes business incubation and a speaking engagement starter pack. Our core product is our career readiness programme, designed to offer a personalised support system for athletes exploring phase two of their lives. It equips them with the tools, materials and knowledge to find a fulfilling career. The programme consists of four distinct phases: Self-Discovery, Building a Professional Network and Presence, Industry Immersion and Mentor Matching, and finally, Industry Placement with Continuous Support. We are already working with several athletes through these stages and can’t wait to see the results. Our creative pricing model allows athletes to invest in themselves without any upfront cost. If you’re interested, reach out and we can book a discovery call.
"I have always valued building an identity away from the pitch, so it’s brilliant to see THRIVE creating a space where athletes can go and be curious about all of the careers and opportunities that are out there.It’s easy to stay in your bubble as a footballer, but this is a great way to break out of that and make new connections.” - Jamille Matt, Walsall
The momentum behind MOJOE is growing, and we’re only just getting started. Thank you for being part of our journey. If you want to get involved, support our mission, or simply stay in the loop, connect with us here (Joe Davis, Tim Alexander) and keep an eye out for more updates.
Exciting times ahead!
Joe, Tim & the MOJOE Team
