How a fussy one-year-old and lockdown cravings sparked an unexpected venture
Sometimes the best business ideas don't come from market research. They come from trying to get your kid to eat something.
"Obviously, through my football career, I was well-travelled—LA, Bali—and we used to love the food that we were able to get there. We found that we couldn't get it in the UK."
For years, just a minor annoyance. Then lockdown hit.
"Lockdown, me and my missus, we had a one-year-old, and she was very fussy with her food, but she loved the texture of the açaí smoothies."
Any parent knows this moment: you finally find something they'll eat.
"So we thought, alright, let's put this into action."
If his family couldn't get the food they loved from LA and Bali, how many other people had the same problem? If his toddler loved açaí bowls, how many other British families would too?
What started as "we can't find this food" became a business bringing those flavours to UK high streets.
All because a one-year-old liked the texture.
Exploring business ideas? Download MOJOE to connect with athlete-entrepreneurs who turned everyday problems into ventures.
